The concept of Business Improvement Districts isn't new. There are over 1,000 BIDs in cities across America. Like the DMA, the stated goals of these organizations include things like beautifying the areas they operate in, reducing vacancy, and supporting the arts.

The DMA's Management Plan For The Downtown Mobile Self-Help Business Improvement District for 2019 documents the DMA's objectives for the period July 1, 2020 through June 30, 2025. It includes goals such as, "Bienville Square will be an active, welcoming public space."

The BID has visibly expanded downtown Mobile's arts infrastructure, another stated objective from their 2019 plan.

The plan states, "The Renewal Committee's vision is that: Downtown Mobile will be a National Leader in Commerce, Creativity, Culture, and Community." The city's deep roots in the Mardi Gras tradition are part of the story the city tells about its culture.

The BID's plan cites statistics showing "Night Life and Bars" as a major reason people visit downtown increased from 56% in 2014, the year the previous BID management plan was released, to 61% in 2019.

Part of the BID's stated music, arts, and events strategy is to "encourage and organize regular concerts of various descriptions."

Delane Bond is the owner of Hayley's, which has been open on the corner of Dauphin and North Jackson St. since 1991, 14 years before the BID began in 2005. Concerning the BID, she feels, "They're really, really good at keeping the flowers and the exterior up...but part of what I think that they may be losing is they're supposed to be a voice for us when things seem unfair, and sometimes I don't feel like we get that," she says, "So I would say improvement would be needed [for] them to remember where they came from and help us out properly."

There is some research suggesting that BIDs may not be serving all of the citizens equally in the areas they operate. Some sources claim that BIDs have a gentrifying effect on the areas they operate in.

Despite BID goals to reduce empty storefronts by 50%, some businesses still struggle.

The BID's stated goal of 100% sidewalk replacement also remains visibly incomplete.

Downtown's revitalization efforts remain uneven. The BID's stated beautification goal of reducing the number of blighted buildings by 50% is still underway, with mixed results.
The DMA's plan for the next five years can be found here.